Abstract

UNGERER, G.D.  and  CAYZER, S.. A normative model for assessing competitive strategy. S. Afr. J. Ind. Eng. [online]. 2016, vol.27, n.4, pp.34-49. ISSN 2224-7890.  https://doi.org/10.7166/27-4-1431.

The hyper-competitive nature of e-business has raised the need for a generic way to appraise the merit of a developed business strategy. Although progress has been made in the domain of strategy evaluation, the established literature differs over the 'tests' that a strategy must pass to be considered well-constructed. This paper therefore investigates the existing strategy-evaluation literature to propose a more integrated and comprehensive normative strategic assessment that can be used to evaluate and refine a business's competitive strategy, adding to its robustness and survivability.

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