<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1015-8758</journal-id>
<journal-title><![CDATA[Acta Theologica]]></journal-title>
<abbrev-journal-title><![CDATA[Acta theol.]]></abbrev-journal-title>
<issn>1015-8758</issn>
<publisher>
<publisher-name><![CDATA[University of the Free State]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1015-87582012000200008</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Siyazama entrepreneurial development project: Challenges of a community-university partnership within a Faculty of Theology]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Botha]]></surname>
<given-names><![CDATA[Marietjie J.]]></given-names>
</name>
<xref ref-type="aff" rid="A01"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Albertyn]]></surname>
<given-names><![CDATA[Ruth M.]]></given-names>
</name>
<xref ref-type="aff" rid="A02"/>
</contrib>
</contrib-group>
<aff id="A01">
<institution><![CDATA[,University of Stellenbosch Unit for Religion and Development Research ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="A02">
<institution><![CDATA[,University of Stellenbosch Centre for Higher and Adult Education, Department of Curriculum Studies ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2012</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2012</year>
</pub-date>
<volume>32</volume>
<fpage>106</fpage>
<lpage>125</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.za/scielo.php?script=sci_arttext&amp;pid=S1015-87582012000200008&amp;lng=en&amp;nrm=iso&amp;tlng=en"></self-uri><self-uri xlink:href="http://www.scielo.org.za/scielo.php?script=sci_abstract&amp;pid=S1015-87582012000200008&amp;lng=en&amp;nrm=iso&amp;tlng=en"></self-uri><self-uri xlink:href="http://www.scielo.org.za/scielo.php?script=sci_pdf&amp;pid=S1015-87582012000200008&amp;lng=en&amp;nrm=iso&amp;tlng=en"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Calls for global relevance and accountability are prevalent in private-public partnerships. Current community engagement projects in higher educational institutions reflect this focus. The academic partner can play a boundary spanning (bridge building) role in a community-university partnership. The university partner often enters the partnership without full realisation of the challenges of its role. The Siyazama Craft Project, an entrepreneurial development intervention for poverty alleviation in Stellenbosch is an example of the boundary spanning role of the academic partner in the Faculty of Theology. This intervention is in line with the community interaction policy of the faculty and the university. The Siyazama entrepreneurship project is described, and challenges experienced during the course of planning, implementation and evaluation are presented. Identification of challenges in projects of this nature could provide insight for university partners in development projects. Findings could be applied to the broader context of public-private partnerships, which form part of corporate social responsibility projects in response to needs for relevance, accountability and responsible sustainable development.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Entrepreneurial development projects]]></kwd>
<kwd lng="en"><![CDATA[Power]]></kwd>
<kwd lng="en"><![CDATA[Powerlessness]]></kwd>
<kwd lng="en"><![CDATA[Empowerment]]></kwd>
<kwd lng="en"><![CDATA[Partnerships]]></kwd>
<kwd lng="en"><![CDATA[Community interaction.]]></kwd>
<kwd lng="af"><![CDATA[Entrepreneuriese ontwikkelingsprojekte]]></kwd>
<kwd lng="af"><![CDATA[Mag]]></kwd>
<kwd lng="af"><![CDATA[Magteloosheid]]></kwd>
<kwd lng="af"><![CDATA[Bemagtiging]]></kwd>
<kwd lng="af"><![CDATA[Vennootskappe]]></kwd>
<kwd lng="af"><![CDATA[Gemeenskapsinteraksie.]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[ <p><font face="Verdana, Arial, Helvetica, sans-serif" size="4"><b>Siyazama entrepreneurial    development project: challenges of a community-university partnership within    a faculty of theology</b></font></p>     <p>&nbsp;</p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>Marietjie J.    Botha<sup>I</sup>; Ruth M. Albertyn<sup>II</sup></b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><sup>I</sup>Programme    manager: Capacity building, Unit for Religion and Development Research, University    of Stellenbosch. E-mail: <a href="mailto:mjb@sun.ac.za">mjb@sun.ac.za</a>    <br>   <sup>II</sup>Research Associate, Centre for Higher and Adult Education, Department    of Curriculum Studies, University of Stellenbosch. E-mail: <a href="mailto:rma@sun.ac.za">rma@sun.ac.za</a></font></p>     <p>&nbsp;</p>     <p>&nbsp;</p> <hr size="1" noshade>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>ABSTRACT</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Calls for global    relevance and accountability are prevalent in private-public partnerships. Current    community engagement projects in higher educational institutions reflect this    focus. The academic partner can play a boundary spanning (bridge building) role    in a community-university partnership. The university partner often enters the    partnership without full realisation of the challenges of its role. The <i>Siyazama</i>    Craft Project, an entrepreneurial development intervention for poverty alleviation    in Stellenbosch is an example of the boundary spanning role of the academic    partner in the Faculty of Theology. This intervention is in line with the community    interaction policy of the faculty and the university. The <i>Siyazama</i> entrepreneurship    project is described, and challenges experienced during the course of planning,    implementation and evaluation are presented. Identification of challenges in    projects of this nature could provide insight for university partners in development    projects. Findings could be applied to the broader context of public-private    partnerships, which form part of corporate social responsibility projects in    response to needs for relevance, accountability and responsible sustainable    development.</font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>Keywords:</b>    Entrepreneurial development projects, Power, Powerlessness, Empowerment, Partnerships,    Community interaction.</font></p> <hr size="1" noshade>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>Sleutelwoorde:</b>    Entrepreneuriese ontwikkelingsprojekte, Mag, Magteloosheid, Bemagtiging, Vennootskappe,    Gemeenskapsinteraksie.</font></p> <hr size="1" noshade>     <p>&nbsp;</p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>1. INTRODUCTION</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The call for relevance    and accountability of higher educational institutions (HEIs) is in line with    the global call for ethical practice in public-private partnerships in various    contexts (Strier 2011; Backstrand 2008; Bloland 2005). Corporate social responsibility    initiatives are examples of responses to this call for greater relevance. HEIs    response to this challenge is evident in the application of the scholarship    of engagement in community engagement projects at all universities in South    Africa (Le Grange 2005; Waghid 2002). Knowledge and knowledge production is    thus seen as being situated within a broader context and the importance of application    of knowledge requires greater involvement with local communities and governments    (Gibbons <i>et al.</i> 1994; Boyer 1990, 1997). Thus what is needed is socially    robust knowledge where there is a balance between relevance and science (James    2006).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Universities should    therefore be centres of a nation's work and science should be of practical service    in the context where the university is situated. According to the community    interaction (engagement) policy of the Faculty of Theology, Stellenbosch University,    community is seen</font></p>     <blockquote>        <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">... as the single      most important term in ecumenical circles to reflect on the nature and calling      of the church and on the nature and destiny of humanity (Faculty of Theology      2008a:1; August <i>et al.</i> 2009).</font></p> </blockquote>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Furthermore, the    importance of a holistic contextual perspective of community is also acknowledged    by viewing a community within its complex socio-historical context: "... ecological,    ecumenical and contextual, diverse and inclusive, not homogenous and exclusivist"    (Faculty of Theology 2008a:2). There should be an active respect for the challenges    and concerns faced by society (Albertyn &amp; Daniels 2009) through meaningful    interaction between universities and the communities where they are located.    Developing entrepreneurial skills in communities is one such an example of co-operation    of academics in the environment where universities are situated.</font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Responsible development    does not seek to satisfy the corporate social responsibility projects of the    powerful partner in the dyad at the expense of the less powerful stakeholder.    Power, in whatever form, may play a role in keeping one partner powerless and    thus jeopardise the long-term sustainability of projects. Power may be retained    in various ways such as expertise, resources, moral or welfare approach on the    one hand or through the powerless, passive, fatalistic attitudes on the other    hand. Any of these power manifestations may hinder the development efforts of    the partnership. Sustainable development should therefore ensure that parallel    benefits accrue to both parties.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">According to Strier    (2011), the building of significant partnerships between universities and communities    will always be a complex task, which generates multiple tensions. The university    partner often enters the partnership without full realisation of the challenges    of its role. The policy for community interaction in the Faculty of Theology    notes "&#91;t&#93;he need for redressing past injustices in the Faculty is of    extreme importance and taken very seriously" (Faculty of Theology 2008a:5).    It is not known to what extent these challenges have been systematically discussed    and documented. In the light of the possible tensions associated with the community    engagement challenge, it could be constructive to report on the challenges of    such a partnership as encountered in the <i>Siyazama</i> entrepreneurial project    conveyed in this article. Taking cognisance of the challenges may provide a    roadmap for academics embarking on a development project of this nature. By    reporting on the process and reflection on practice, challenges and pitfalls    can be highlighted and lessons learned could be applied in other development    contexts where university-community or broader public-private partnerships exist.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">In this article    the challenges related to the two domains of boundary spanning are addressed    and will illustrate the important role of academics in the university-community    partnership. The literature related to power and powerlessness and partnerships    are relevant and are discussed. This is followed by a description of the <i>Siyazama    Craft Project,</i> an entrepreneurial development project in the Faculty of    Theology at Stellenbosch University. Finally, challenges in development projects    are identified in the light of the two boundary spanning domains or roles, which    were identified through literature and confirmed in the development project,    described.</font></p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>2. THEORETICAL    PERSPECTIVES</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">In the discussion    on relevance and sustainability of public-private partnerships, it is important    to gain theoretical insights on the concepts of power and powerlessness. Power,    powerlessness and empowerment are integrally part of the relationships in partnerships    and are therefore discussed as a background to describing the example of a university-community    partnership initiative in the Faculty of Theology, Stellenbosch University.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>2.1 Power and    powerlessness</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The Faculty of    Theology links with the <i>Hope</i> project of Stellenbosch University and the    thematic focus is on the promotion of human dignity. The community interaction    policy of the Faculty indicates that the nature of theology is in essence a    pedagogy of hope. According to the overall strategic plan of the Faculty, the    focus on promoting human dignity requires critical reflection and calls for    accountability (Faculty of Theology 2008b: 1). This call for critical reflection    leads to discourses of power. At the heart of development efforts are power    relationships. Weerts and Sandmann (2010) assert that in the past many university-community    projects failed because the initiatives were one sided with the community acting    as passive recipients. Power can be wielded through the welfare approach, paternalistic    or mission-oriented approaches characteristic of earlier theories of development,    which could have been mirrored in the development approach applied in the church    in the past. In these approaches the experts bring knowledge and resources and    in the process benefit from the publicity of moral/ethical corporate strategies    in various "deserving" contexts (Pereira s.a.).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The question needs    to be asked: "How much power is actually being placed in the hands of the 'partners'    (deserving recipients) in the development efforts?" The recipients may be considered    partners due to the focus on participation in current day development theory;    however, this participation may only be in word but not in deed. Pretty (1994)    sets out a typology of seven incremental levels of participation in development    efforts, from passive participation to self-mobilisation. Participation is key    to sustainable development efforts (Pellisery &amp; Bergh 2007; Swanepoel &amp;    De Beer 2006). Cognisance should be taken of the power dynamics in partnerships    to ensure that the projects are mutually beneficial in the long-term.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Powerlessness in    various individuals, groups and communities spawns the need for empowerment    interventions, as powerless individuals lose their ability to make choices and    are more subjected to external prescriptions of others (Albertyn et al. 2002).    However, it should be noted that powerlessness is a relative concept, which    is dependent of the type of capital valued in a particular situation. "Acting    with" one another in developmental work is preferable to 'acting on' those who    need or want to learn (Taylor 1993). "Acting on" would be characterised by a    top-down approach to development. Procee (2006:241) states that reflection "takes    a critical stance toward the (repressive) actual situation, thus opening up    a horizon of liberation".</font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Feelings of hopelessness    or helplessness need to be changed through lived experience that can open up    new possibilities for naming and acting in the world. An intervention may indeed    be necessary to break the spiral of powerlessness. Nevertheless, the end goal    should always be to foster and facilitate empowerment. Empowerment refers to    "the ability to make choices and, more than that, it refers to the ability to    change" (Kabeer 2005:14). This process is not externally driven but internally    motivated. The process of empowerment requires a long-term process and strategy    with the "powerful" partner sequentially relinquishing power in the partnership.    This process is complex and needs to be approached sensitively with a particular    rationale and strategy in place. Empowerment is a process, which does not occur    in a once off intervention (Kabeer 2005; Laverack 2005).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">In facilitating    empowerment, focus should be placed on the individual as being central to the    process in an attempt to diminish the difference in power between the facilitator    and the participants. By creating opportunities that allow them to experience    success with small immediate tasks, their self-esteem will be bolstered. Powerless    individuals or groups often have a strong natural support network and they should    be encouraged to tap into this network. It is also important to ensure that    they are offered the skills to help them make the choices that are important    to their life circumstances (Albertyn et al. 2002). These empowerment principles    should be applied in the community-university interaction. However, the value    of the benefits to both partner needs to be borne in mind otherwise the powerful-powerless    dyad will be perpetuated.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>2.2 Partnerships</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The term "partnership"    seems to imply a two-way process and participation should be part of the process.    Participation is in fact seen as an important element of empowerment (Swanepoel    &amp; De Beer 2006, 1998). Often the powerful partner who is seen as the provider    of expertise and resources has a paternalistic attitude, which is counterproductive    to the concept of partnership. The "powerless" partner does, in certain circumstances,    have relative power depending on the values within their particular context.    Openness to the relative definition of power will acknowledge respect for the    community members in terms of what is valued in their context. Curry-Stevens    (2007) refers to the post-structural recognition of the pluralised sites of    domination and that there are consequently multiple systems of oppression in    society. Oppression and liberation are therefore context-specific. Praxis (action    informed and linked to particular values) proposes that dialogue or deliberation    is not only about deepening understanding, but also to make a difference as    a co-operative activity with respect as a value at its very base (Prych 2007).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Social engagements    often engender contexts appropriate for valuable change and learning (Bartlett    &amp; Elliott 2008). Once there is the chance to engage with the "others" who    think differently from our own way of thinking, there is the chance to actively    change our practice. Such development is characterised by greater levels of    abstraction and de-contextualisation rather than the mere specifics of human    practice (Guile &amp; Griffiths 2001). This process would lead to change or    transformation (Engestr&ouml;m et al. 1995). Change is required from each of    the partners in the process of development within the university-community partnership.    Kreber (2005) states that the real question is whether the research conducted    made a difference in the lives of those involved. Participatory and democratic    structures of community-based research projects are fundamental to how the university    fulfils its public mission through research (Berman, 2007). Calleson et al.    (2005) summarise the measure for community-engaged scholarship and these relate    to both academics and the community. For community-engagement to be considered    scholarly, communication, assessing and addressing needs to solve identified    problems are important in the community setting (Calleson <i>et aI.</i> 2005).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">A mutually beneficial    partnership between all stakeholders is thus crucial in the social development    process. This partnership needs to be reflected on and monitored during the    course of such an initiative. Weerts and Sandmann (2010:638) assert that what    is needed are boundary spanners who build bridges between both constituencies.    Boundary spanning in the context of university-community engagement is a complex    set of activities at both the individual and organisational level. Two domains    may differentiate boundary-spanning roles: task orientation and social closeness.    The university partner has a potential role to play in ensuring the bridges    are built and sustained in such a way that there are reciprocal sustainable    benefits to both parties in the partnership. These two roles of task orientation    and social closeness are discussed in relation to the community project in this    article.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">In the light of    the above discussion of power and partnerships, the context of the <i>Siyazama</i>    university-community partnership is presented.</font></p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>3. ENTREPRENEURIAL    DEVELOPMENT PROJECT: <i>SIYAZAMA</i> CRAFT PROJECT</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The project is    described by focusing on the background and context of the project in Stellenbosch.    The implementation process and the outcomes of the project are discussed. Finally    the challenges of the process of implementing a university-community partnership    are presented.</font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>3.1 Background    of the project</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">In the Unit for    Religion and Development Research (URDR), Faculty of Theology, the mission and    focus on human dignity is central as indicated in the overhead strategic planning    of the Faculty. This focus on human dignity is in line with the millennium development    goals (Faculty of Theology 2008b). In 2006 a group of unemployed women (adults)    of Kayamandi, a "disadvantaged" community in Stellenbosch, approached the URDR    and specifically expressed the need for craft training that might lead to income    generation. These women are caregivers of primary school children who benefit    from a feeding scheme at the local Primary schools (sponsored by Stellenbosch    Community Development Programme, a nonprofit organisation), and in exchange    for this, caregivers are responsible for a food garden at the school.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">People in this    community are classified as being very poor and have minimal recourses to improve    their circumstances. This area has the highest unemployment (32.3%) in Stellenbosch    and most people (56.5%) live in informal dwellings (URDR 2005). Many rural areas    hold potential for the development of micro enterprises and thus self-employment.    Unfortunately few of these communities are meeting this development challenge    with local initiative. Women are the most vulnerable as many of them are illiterate    and have no prospect of employment in the formal sector. However, previous research    conducted by the URDR (2005) identified a high degree of bonding in this community.    This indicates that there is a sense of community and the relative positive    level of bonding amongst the community members creates an optimistic outlook    for projects to be undertaken.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The Kayamandi <i>Siyazama</i>    Craft Project is a non-formal adult education project that focuses on teaching    of handicraft and entrepreneurial skills. <i>Siyazama</i> is a Xhosa word that    means: "we are trying". The short-term objectives are to identify and facilitate    skills training; train and develop entrepreneurial skills in order to establish    micro enterprises; and develop products indigenous to the Kayamandi community    and Stellenbosch for the tourist market. The long-term goals are poverty alleviation;    promotion of human dignity; empowerment of participants; the development of    human potential, community development, capacity building; and improvement in    quality of life in the Kayamandi community.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Most participants    in the <i>Siyazama</i> project live in informal housing with an average of six    persons per household. The participants are all females and mainly Xhosa-speaking    who were either unemployed or have informal part-time work. Their main source    of income is child support grants. At present 30 ladies are trained. The average    number is 18 participants per meeting. Participants join and leave the programme    according to their needs and the fulfilment thereof. In all the classes there    are small babies and toddlers that accompany mothers/caregivers. Training meetings    for the participants are conducted once a week over a period of 43 weeks. This    is presented in a meeting room of the Faculty of Theology and the project is    managed and monitored by the one author of this article. Four facilitators from    the Kayamandi community assisted with training and act as interpreters. An independent    interpreter assists with individual interviews.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>3.2 Project    process and outcomes</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The focus of this    article is on the reflection on the implementation of entrepreneurial development    as part of the university-community partnership. The findings of each of the    stages of implementation are not reported in detail but are described as a point    of departure for the reflection process that helped to produce a list of challenges    which could be organised into the two domains of boundary spanning, namely task    oriented and social closeness. The implementation strategy using participatory    action research is briefly described and the outcomes are presented.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">3.2.1 Implementation</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The participatory    action research approach (PAR) is applied during the course of the implementation    of the project and monitoring and evaluation takes place during the process.    The PAR approach uses guidelines based on scientific research that proved to    be successful in adult education programmes that focus on the transfer of skills    and the development of human potential (Botha et al. 2007). Participants are    involved in all decisionmaking. The PAR approach follows a cycle of planning    (problem analysis); actions (implementation of the strategic plan); observation    of activities; evaluation of actions; and reflection (reflect on results of    evaluation, on action, on the research process and on identifying a new problem).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Monitoring of the    project and assessment of progress is continuous and done through direct observation,    informal discussions, questionnaires, field notes and individual and group interviews.    Effectiveness of the programme is evaluated through the review of outcomes based    on scientific research.</font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">This evaluation    is helpful to revise the plan and action activities. Questions of Posavac and    Carey (1997:51-60) are applicable. These questions include: Does the programme    meet the needs of the people to be served? Do the people accept the programme?    Does the programme match the values of stakeholders? Do the outcomes achieved    match the goals? Are resources devoted to the programme being expended appropriately?    Empowerment of participants is ascertained using qualitative data from in-depth    and semi-structured interviews.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">3.2.2 Outcomes</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Based on observation    and reflection by the university partner representation, the project is successful    in reaching short-term goals. Evidence includes:</font></p> <ul>       <li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Development      of skills;</font></li>       <li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Improvement      in the quality of items produced, and developing and manufacturing products      for the tourism industry;</font></li>       <li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Feedback from      participants, observations and results from interviews indicate that they      want to learn more about the production of handicraft items and wish to produce      items that they could sell to generate an income;</font></li>       <li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">&nbsp;Entrepreneurial      principles of costing and pricing of all items are discussed in detail. All      participants enrolled for a course in business skills presented by Matie Community      Service (division Entrepreneurship and business skills) in 2010. Income is      generated through selling of goods to tourist outlets and in some cases this      is the only income of the household. Payment for items sold is a very big      motivational force and encourages them to work accurately;</font></li>       <li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Five participants      started their own micro-enterprises.</font></li>     </ul>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">This training and    skills acquired made a positive contribution to their quality of life. Continuous    feedback is given to participants and this reinforces a relationship of trust    and openness among the group and facilitators.</font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">In achieving the    short-term goals, the long-term goals come into play.</font></p> <ul>       <li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Poverty alleviation      is addressed and participants generate an income.</font></li>       <li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The development      of human potential and promotion of human dignity is observable in their self-management      where training meetings continue when the project manager is not available.      They organise themselves and those who are more competent and experienced      take responsibility for certain tasks and assist newcomers. They take charge      of their own life this way. This increases self-confidence and human dignity      is enhanced. They feel very much in control in a situation like this and this      fosters empowerment.</font></li>       <li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Qualitative      data on the empowerment status of participants indicates that participants      feel more in control of their lives and this is related to their belief in      competence and self-worth.</font></li>       <li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Community development,      capacity building and improvement in quality of life in the Kayamandi community      are continually addressed.</font></li>     </ul>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">It thus appears    that the two domains of boundary spanning as identified by Weerts and Sandmann    (2010), task orientation and social closeness, are met in the implementation    and observation of the outcomes of the <i>Siyazama</i> project.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>3.3 Challenges</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">In reflecting on    the process of implementation and evaluation as part of the PAR process, it    was noted that there are various challenges associated with a project of this    nature. Taking note of the challenges may provide insights to other universities    who are engaging in partnerships for entrepreneurial development.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">3.3.1 Focus on    the whole person</font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The focus on the    promotion of human dignity is noted in the focus of Faculty of Theology's overhead    strategic plan: "One can argue that <i>all Christian theology</i> is in essence    focussed on the promotion of <i>human dignity</i> - or should be" (Faculty of    Theology 2008b:2). Swanepoel and De Beer (2006) and Pereira (s.a.) state that    the real goal of development is to eradicate poverty and release people from    the deprivation trap so that they are free and self-reliant and gradually improve    the situation themselves. The greatest challenge is to ensure that this project    is not merely a welfare programme that only addresses symptoms of the situation    and do nothing about the status quo. The negative spin-off of the project might    be that the participants became increasingly more dependent on the project because    their need for relief does not end.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">It is a challenge    to focus on the whole person in her environment and on the total transformation    so that her situation can be changed. Participants are part of decision-making,    mobilised to participate in all aspects from planning to evaluation and take    ownership and manage the project. The abstract needs of self-reliance and human    dignity is addressed so that the project is more than merely a relief operation.    The results of the empowerment research indicated an increase in self-esteem,    confidence and control in interpersonal relationships with significant others.    Human dignity is promoted by giving participants recognition for their efforts    and lessening feelings of powerlessness. The financial gain improves self-reliance    and independence and creates a better home environment for child development    and improves the quality of life. Development of leadership qualities, communication    skills and personal growth was observed.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">3.3.2&nbsp;Identified    needs</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">It is challenging    to let people believe that they can do something about their identified needs    (through PAR) and, at the same time, to ensure that the articles produced should    be marketable and in demand. It is not always possible to make items that are    in demand. It is important not to raise false expectations concerning financial    reward and to be open about the aims and limitations of a specific venture.    Actions during the training meetings are limited to satisfying a single need.    Participants do have different needs and also different perceptions about the    same need. Needs are prioritised according to urgency (orders) and do-ability    (for example the need to make tracksuits for schools).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">3.3.3&nbsp;Communication</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Language is a barrier.    Although the facilitators are Xhosa- and English-speaking and translate what    the manager says, it is impossible to determine if they translate correctly.    It is impossible to detect nuances in the feedback of participants. Participants    do not always understand terminology/jargon used. When they have poor knowledge    of the subject discussed chances are that they will not understand at all. Although    an interpreter helps with interviews, conversations and feedback are taped and    transcribed to ensure accuracy. If there are tensions between certain personalities    in the class, it is very difficult for the facilitator to follow conversations    and translations of facilitators. English-speaking participants need to be relied    on.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">3.3.4&nbsp;Products</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">In an entrepreneurial    development project of this nature, products manufactured need to be fashionable,    of good quality, and compete with others products on the market. Various aspects    are important. These aspects relate to the type, quality and quantity of the    product.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">It is extremely    difficult to identify the type of products that are sellable, fashionable, and    competitive in price with other products on the market, especially those manufactured    by <i>"empowerment projects".</i> Market investigation by the project manager    revealed that people are often exploited in job creation projects. They are    paid very little for work that takes ages to make and these products are offered    in the market at a very low price. A highlight in training activities is outings    to do market research, visit outlets, markets and other community development    endeavours. Most participants have never before had the opportunity to browse    in shops in Stellenbosch and Franschhoek and for a few, eating in a restaurant    and with knife and fork was a first experience. Participants do not have the    knowledge and self-confidence to independently develop products or to design    new products. They need guidance when it comes to decisions regarding style,    types of fabric to use, colour combinations and decoration. They are not shy    to voice their opinion. They are very creative and adapt and change designs    to suit their own style. However, their exposure to outlets, the fashion world    and trends are limited. Unfortunately one cannot manufacture items that are    not compatible with others in the retail market.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Quality control    is vital and participants are paid after a strict quality control and only when    items are correct. Quality means different things to different people and for    some participants this is not so important especially if an item is for own    use. There is great variation in the competencies of participants. Participants    are encouraged to work accurately and they often need to unpick stitching and    re-do certain activities. This way those who had the idea that they could keep    poor quality items for themselves are discouraged to do so. Some participants    have very poor eye-hand coordination, are unable to hold scissors properly and    cut patterns or fabric accurately. However, they expressed the need to receive    training to learn these skills, but this influences the quality of the finished    article. If there is an order for items of a specific size, it is important    for the manager to do all the cutting to ensure that it is perfect. Poor eye    sight also influences quality. Some make use of reading glasses (different strengths    are available in class) but a few had severe eye problems. They had eye tests    and got prescription glasses that now have become a status symbol and envy of    many.</font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Quantity is also    an important aspect to consider in terms of the products made in the project.    When a product is identified, samples are made (participants are paid for this)    and the project manager approaches retail outlets. Stock is produced based on    the demand and as soon as new orders are received. Problems arise when skilful    participants are absent and orders take longer than anticipated to deliver.    In order to deliver on time, the number of meetings per week had to be increased.    The group (at present) does not have the capacity to deliver products within    a short time on a grand scale (such as 500 conference bags). All the necessary    equipment is not available (for example industrial machines). Therefore the    group work with external partners on occasion when the need arises.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">3.3.5&nbsp;Marketing</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Many participants    lack the confidence to market their products even in their own community. It    is necessary to address the implementation of more aggressive marketing techniques.    They expressed the need to establish an outlet at a retail development in their    community and they are in consultation with other entrepreneurs in the area    but these discussions are very laid back and take a long time.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">3.3.6&nbsp;Handouts    and human dignity</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">It is important    to facilitate the understanding that the project is not a hand out. All materials    required in skills training is provided free of charge for the production of    several items. They are allowed to keep the first articles produced to practice    their skills, but they have to pay for the material bought for extra articles    they produce to sell themselves. The taxi fare of participants are paid. Some    participants prefer to walk and keep the money. Only participants that demonstrate    their commitment by regular attendance over a period of time receive a sewing    kit worth R250. This includes basic sewing equipment to produce items at home.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">There are so many    vulnerable communities who out of desperation will accept any payment that might    promise a better life. The skills and the economic needs of participants in    the project do not always match. It should not be overlooked that this modest    income generated, supplements their income and social grants. Success cannot    be measured in terms of income only. It is about the whole person and the positive    effect this exposure to training has on their human dignity. It provides a way    for them to believe in their abilities and potential and for them to affect    their circumstances for the better.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">3.3.7&nbsp;Entrepreneurial    development</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Participants in    the more experienced group sell articles regularly that provide a small income.    For the majority this is the only income in the household. Their target market    is people in their own community. Five participants started their own micro-enterprises.    Feedback indicated that many participants still experience problems with marketing,    pricing and costing, despite the fact that basic business principles are continually    addressed during training, and a formal business skills course provides hands    on experience. They were offered financial support in exchange for information    on orders they receive and their pricing and costing detail of these items.    Two verbal requests were received but no cost analysis. Not all participants    are entrepreneurs. Although most were keen to sell items, not all expressed    the need to start their own micro-enterprises. The needs, values and level of    skills of participants differ. Some participants were engaged in this activity    in a response to pressures they felt from their current life situation. They    are only interested to satisfy their personal needs.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">3.3.8&nbsp;Attendance</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Irregular attendance    because of personal problems and the weather conditions hinders the teaching    of skills. This irregularity and constant arrival of new participants is an    obvious irritation to the regulars and they organised themselves into two smaller    groups - an advanced group and newcomers. A reward system was implemented for    those who do attend regularly, namely a gift packet with left over fabrics to    produce items at home and sell them. The payment participants receive for items    made for shops are a great joy and a motivational force for participants. This    also encourages them to work accurately. As soon as payments are made, the number    attending increases at the next meeting and new people join the project. Participants    love to enrol for short courses and workshops but it is embarrassing for presenters    when attendance is irregular. They very often have other commitments just after    lunch.</font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">3.3.9&nbsp;Collaboration    within the group</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">It has not been    possible to establish a factory line-production style and ascribe certain activities    to certain individuals. Skilled participants sometimes work together but they    are obviously irritated when less experienced group members do not work neatly    and the quality of a finished product is influenced. The majority prefer to    work in a group situation but to produce their own article. Observation revealed    that group contact seems to encourage participants and contribute to confidence.    They do organise themselves and those who are more competent in a specific activity    take over this responsibility. It was very positive that they took charge of    their own life in this way.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">3.3.10 Service    learning</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Service learning    is one approach to community engagement. Service learning is defined as "...    a transformative, learner-centred and community-oriented pedagogy in all academic    programs of the Stellenbosch University" (Stellenbosch University &#91;SU&#93;    2012). It is therefore a great challenge and also an opportunity to align the    curriculum of the Department of Practical Theology and Missiology to the needs    of a community so close to the University. This project creates the opportunity    to meaningfully integrate teaching, research and community service, which is    in line with the community interaction policy of the University and the Faculty    of Theology (2008a). The mission statement of the University emphasises that    a concern with knowledge is a university's essential and distinctive <i>raison    d'etre,</i> and that this concern with knowledge is understood to include a    responsibility to serve the well-being of the community (SU 2000:8). Dall'Alba    and Barnacle (2007) believe that students need to learn how to "be" in the realities    of the knowledge economy. There should be a shift from the emphasis on knowledge    and skills acquisition to the preparation of students to deal with super complexity,    which is a characteristic of modern society (Barnett 2004).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">A module in-service    learning was designed and final year students in Community Study, Management    and Entrepreneurship (a four-credit module) are involved with the project. For    many students this is their first introduction to a community in need. Students    act as co-facilitators and fieldworkers and interviewed participants on aspects    relating to their personal experiences and circumstances. An asset-based approach    was followed to do a community analysis and need assessments, and identify competencies    and assets of participants. This included open-ended and semi-structured interviews    to document the "stories" of individuals. It is interesting to note that although    participants generated an income through their involvement in the training programme,    none of them disclosed this information in the interview with the students.    This service learning opportunity helped to bridge the gap between academic    training and practical skills required for future Christian leaders in the workplace.    Feedback from participants indicated that they experienced this interaction    positively and students treated them with compassion and respect. Students reported    that this interaction gave them a better understanding of how to engage meaningfully    with community members that experience social problems and suffering.</font></p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>4. DISCUSSION    AND CONCLUSION</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">In this article    the ten challenges of the entrepreneurial development project, <i>Siyazama,</i>    was discussed. The identified challenges could provide insight into the issues    that are important in implementing a university-community partnership project.    The boundary spanning role of the academic could be enhanced if the task oriented    and social closeness domains of Weerts and Sandmann (2010:639) are addressed.    The domains relevant to the case of the <i>Siyazama</i> development project    relate to presented challenges of the boundary spanning role and are summarised    below.</font></p>     <p>&nbsp;</p>     <p align="center"><img src="/img/revistas/at/v32s16/08f01.jpg"></p>     ]]></body>
<body><![CDATA[<p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The challenges    noted in the intervention for entrepreneurial development are both task oriented    and related to social closeness. These two domains illustrate that it is not    only what is done in social and entrepreneurial development, but also how it    is done for development to be sustainable. The academic partner should be aware    of these two domains and acquire the knowledge and skills to address both these    domains in development initiatives. In any social development project, it is    not sufficient to invest money in the project without a holistic planned strategy    for implementation and evaluation (Botha et al. 2007; Pereira s.a.). This process    of development requires systematic planning. The academic partner is ideally    placed to play the role of boundary spanner.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">In this article,    reflection on the implementation of entrepreneurial development as part of the    university-community partnership has been put forward. The focus was on reflection,    which helped to produce a list of challenges, which could be organised into    the two domains of boundary spanning. Further research could focus on various    stages of the implementation process in development projects, as well as the    results of participatory action research processes in entrepreneurial development    projects of this nature.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Community engagement    should not just be "window dressing". The university partner should not enter    community engagement without a full realisation of the role challenges of the    partnership. These challenges relate to the context and the changing notions    of knowledge production. Within the global economy, knowledge production is    no longer primarily located in the domain of higher educational institutions.    Knowledge is created and used in many different sites including the community    engagement setting. According to Bloland (2005), higher education is losing    its knowledge monopoly. Therefore the importance of the mutual benefits in public-private    (or community-university) partnerships needs to be underscored. Universities    have much to gain from the interaction as is noted in the service learning benefits    to student learning reported. Power thus is balanced, and there is a move away    from the welfare approach to development with community as passive recipients,    to a situation where reciprocal benefits manifest in both partners. It is imperative    that a way towards balancing the community-university partnership is envisioned    that will ensure that both parties benefit reciprocally. In this way power balances    will be maintained and in so doing, a contribution will be made towards sustainable,    responsible community engagement.</font></p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>BIBLIOGRAPHY</b></font></p>     <!-- ref --><p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Albertyn, R.M.    &amp; Daniels, P.S. 2009. Research within the context of community development.    In E.M. Bitzer (ed.), <i>Higher education in South Africa. 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