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South African Journal of Economic and Management Sciences
On-line version ISSN 1015-8812

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PETZER, Danie; MOSTERT, Pierre; KRUGER, Liezl-Marie  and  KUHN, Stefanie. The dimensions of brand romance as predictors of brand loyalty among cell phone users. S. Afr. j. econ. manag. sci. [online]. 2014, vol.17, n.4, pp. 457-470. ISSN 1015-8812.


 


 

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