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South African Journal of Business Management
On-line version ISSN 2078-5976
Print version ISSN 2078-5585

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LIN, Fan-Lu  and  KU, Te-Hsing. Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty. SAJBM [online]. 2023, vol.54, n.1, pp.1-8. ISSN 2078-5976.


 


 

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