Journal of Contemporary Management On-line version ISSN 1815-7440
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BEVAN-DYE, Ayesha Lian.Determinants of the purchase influence of online consumer-generated reviews amongst Generation Y students in South Africa: Application of the information adoption theory. JCMAN [online]. 2022, vol.19, n.2, pp.298-318.
ISSN 1815-7440.