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SA Journal of Industrial Psychology

On-line version ISSN 0258-5200

SA j. ind. Psychol. vol.34 n.3 Cape Town  2008

 

EMPIRICAL RESEARCH

 

Entrepreneurial cognitions: Linking willingness and ability expert scripts to self-efficacy and new venture creation decisions

 

 

Boris Urban

Department of Entrepreneurship, University of Johannesburg, South Africa

Correspondence

 

 


ABSTRACT

In bringing the concept of expert scripts to bear upon the venture creation decision and following a script-scenario construction model the existence and degree of mastery of scripts are inferred from a selection of items consisting of paired script recognition and distracter cues. These cognition cues are then linked to motivation, operationalised with the general self-efficacy construct. Individuals with varying demographics who met qualifying criteria from an unrestricted range of businesses and industries (n = 161) were surveyed. Moderate support was found to consistently recognise and select statements that evidence expert entrepreneurial scripts. Associations with self-efficacy were modest, suggesting weak links between entrepreneurial cognition and motivation.

Keywords: entrepreneurial mindset, motivations, intentions, cultural, individual


 

 

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Correspondence:
Boris Urban
e-mail:borisu@uj.ac.za

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