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SA Journal of Industrial Psychology

On-line version ISSN 2071-0763
Print version ISSN 0258-5200

SA j. ind. Psychol. vol.34 n.3 Johannesburg  2008




Entrepreneurial cognitions: Linking willingness and ability expert scripts to self-efficacy and new venture creation decisions



Boris Urban

Department of Entrepreneurship, University of Johannesburg, South Africa





In bringing the concept of expert scripts to bear upon the venture creation decision and following a script-scenario construction model the existence and degree of mastery of scripts are inferred from a selection of items consisting of paired script recognition and distracter cues. These cognition cues are then linked to motivation, operationalised with the general self-efficacy construct. Individuals with varying demographics who met qualifying criteria from an unrestricted range of businesses and industries (n = 161) were surveyed. Moderate support was found to consistently recognise and select statements that evidence expert entrepreneurial scripts. Associations with self-efficacy were modest, suggesting weak links between entrepreneurial cognition and motivation.

Keywords: entrepreneurial mindset, motivations, intentions, cultural, individual



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Boris Urban

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