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SA Journal of Industrial Psychology

versão On-line ISSN 0258-5200

SA j. ind. Psychol. vol.34 no.2 Cape Town  2008

 

THEORETICAL RESEARCH

 

Store image: Toward a conceptual model Part 1

 

 

Ronel Du Preez; Elizabeth Visser; Hester Janse Van Noordwyk

Department of Industrial Psychology, Stellenbosch University, South Africa

Correspondence

 

 


ABSTRACT

The lack of a universal definition and conceptual model of store image guided the aims for this research, namely to 1) delineate the underlying structure of the store image construct; 2) formulate a definition of store image; and 3) develop a model of the underlying theoretical structure of store image. An in-depth literature review was done to specify the domain and to delineate the underlying structure of this construct. The knowledge gained was incorporated into the model of apparel store image that served as point of departure for the development of a scale to measure the importance of apparel store image dimensions.

Keywords: store image, dimensions, apparel, conceptual model, multi-dimensional


 

 

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Correspondence:
Ronel du Preez
E-mail: Rdp@sun.ac.za

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