versão On-line ISSN 2413-3051
versão impressa ISSN 1021-447X
J. energy South. Afr. vol.24 no.4 Cape Town Abr. 2013
Juliane Barbosa dos Santos; Charbel José Chiappetta Jabbour
UNESP - Sao Paulo State University, Brazil
To identify the critical success factors in the adoption of energy efficiency actions in Brazilian hospitals and describe their behaviour are the objectives of this paper. In order to achieve these goals, a literature review was performed on green management and energy efficiency. This was the basis to define the questions of the interview script applied to two hospitals located in the state of São Paulo, Brazil. The interview script application was complemented by secondary data and direct observation. The results showed that: a) the studied hospitals are embracing environmental management actions more often and, whenever possible, energy efficiency actions are taken as well; and b) in the cases analysed top management support, commitment with the environment, green process design and employee empowerment were some of the most relevant critical success factors to the accomplishment of energy efficiency actions. These findings may be of interest to emerging countries, including BRICS (Brazil, Russia, India, China and South Africa).
Keywords: Brazil; energy efficiency; critical success factors; sustainability; green management; hospitals.
An essential green management strategy, energy efficiency has been suggested as a road towards sustainable development, which is in turn, considers the best way to harmonize the economy, the environment and the society of today and tomorrow (Wu et al., 2012). Nevertheless, the majority of studies (Rohdin, 2007; Sardianou, 2008; Van Berkel, 2007; Walsh and Thornley, 2012) on energy efficiency discuss the reality of the developed countries and of the manufacturing sector (Taghizadeh and Pourrabbi, 2013; Fleiter et al., 2011; Garcia, et al., 2007). Thus, there is a literature gap, that is, a lack of research on developing countries - such as Brazil - on service sectors - such as hospitals - in the energy efficiency state-of-the-art body of knowledge.
Therefore, the analytical focus of this paper is on energy efficiency in Brazilian hospitals, due to the energy-saving opportunities found on the premises (heating, hot water, lighting and other related consumptions) and due to the fact that hospitals are supposed to provide patients with top comfortable facilities, by means of modern technology or management strategies which will assure power cost reduction (Congradac et al., 2012).
After the literature review of satisfactory experiences from energy efficiency practices in hospitals (Santamouris et al., 1994; Szklo et al., 2004; Bizzarri and Morini, 2006; Bujak, 2010; Saidur et al., 2010; Sanz-Calcedo et al., 2011; Vanhoudt et al., 2011; Congradac et al., 2012; Cakir et al., 2012), it was verified that the Brazilian scenario -Latin America's most economically significant country and BRIC member - is not properly assessed.
Based on existing gaps, the objective of this study is to identify the critical success factors in the adoption of green management and energy efficiency actions in Brazilian hospitals. Because this research topic is still exploratory, it is qualitative research, using a two-case study strategy in order to achieve its proposed goal.
2. Conceptual background
2.1 Green management and energy efficiency in Brazil
Green management can be defined as an organizational process outlined to reach environmental sustainability, reduce waste, obtain corporate social responsibility and competitive advantage by fostering green goals and strategies totally integrated with the company's objectives and strategies (Jabbour et al, 2012).
Many green management studies are focused on industrial organizations, because their activities have a greater visible environmental impact. The service companies - known as the 'silent destroyers of the environment' - are given much less attention (Molina-Azorín et al., 2009).
However, even service companies can adopt three types of green management practices (González-Benito and González-Benito, 2006):
- Organizational and planning practices, related with the Environmental Management
- System (EMS) development and implementation, as well as other organizational aspects which are important to the environmental management;
- Communication practices, related with the communication on developed environmental actions; and
- Operational practices, related with the operational changes performed in the production system and in the operations, which are important to the environmental issues.
Pursuant to the World Business Council for Sustainable Development (WBCSD) (2012), the principle of eco-efficiency, which is related with operational environmental practices (González-Benito and González-Benito, 2006) - is achieved by delivering goods and services at competitive prices, meeting the human needs and providing quality of life, while progressively diminishing the ecological impacts and the resource intensity along its life cycle, creating more value and reducing the impact.
The eco-efficiency has three main dimensions (WBCSD, 2012):
- Reduction of the resource consumption: includes the minimization of the use of energy, materials, water and earth; recycling increase and product durability;
- Reduction of the impact on the environment: includes the minimization of air emissions, water discharges, waste elimination and dispersion of toxic substances, as well as the promotion of the sustainable use of renewable resources;
- Enhancement of product/service value, meaning the offer of greater benefits to clients by the functionality, flexibility and modularity of the product, enabling the achievement of the same functional need by the client with less materials and resources.
Some organizations have a fourth dimension: the EMS implementation (WBCSD, 2012). There are many eco-efficiency actions, such as the reduction in the consumption of water or energy (Van Berkel, 2007). Energy efficiency is a powerful and cost-effective way to supply the sustainable development requirements against the dependence on fossil fuels (Al-Mansour, 2011). In Brazil, the energy efficiency activities started in 1984 with the establishment of Inmetro (National Institute of Metrology, Quality and Technology), currently responsible for the Brazilian Labelling Program on Energy Efficiency (Bodach and Hamhaber, 2010). In 1985, the Brazilian National Program of Electric Energy Conservation (PROCEL) was devised in order to promote the conservation of electric energy according to the supply and demand, so that the investment costs in the electricity generation sector could be curtailed (Bodach and Hamhaber, 2010).
After the 2001 energy crisis, the National Policy for Conservation and Rational Use of Energy, Law No. 10.295, from October 17, 2001 was established, with a focus on elaborating the consumption limits or the minimum requirements to the energy efficiency of power-consuming machines or devices (Bodach and Hamhaber, 2010). On December 11, 2002 the 4.508 decree was set up, becoming a further step in the voluntary process of energy efficiency improvement (Garcia et al., 2007).
The 'Procel Edifica' action plan was approved in September 2006. It performs the voluntary labelling of the energy efficiency levels in public, commercial and service buildings (Carlo and Lamberts, 2008). The Brazilian Energy Plan estimates to 2030 that the energy efficiency actions in the electric sector may avoid the consumption of 53 TWh of energy (Sheinbaum et al., 2011).
2.2 Critical success factors of energy efficiency in hospitals
The Critical Success Factors (CSF) are intended to clarify the important areas that influence the organizational success (Eni, 1989), especially useful to the performance management and organizational excellence measurement (Xu et al., 2011).
The literature review on green management critical success factors (Daily and Huang, 2001; Babakri et al., 2003; Zutshi and Sohal, 2004; Chavan, 2005; Wee and Quazi, 2005; Zutshi et al., 2008; Sambasivan and Fei, 2008) enabled the identification of the factors shown in Table 1.
Hospitals are major power consumers, since they are supposed to provide patients with top comfortable facilities and may save a great deal of energy efficiency (Congradac et al., 2012).
Hospitals as central health care providers can minimize the negative side effects from their activities to the environment by applying the sustainabil-ity concept in green building projects, energy efficiency improvement or environmental management systems (Weisz et al., 2011).
2.3 Conceptual framework of the study
A conceptual framework was set up to relate the most relevant concepts from this research, thus proposing a mutual relationship, for posterior verification that such framework is adherent or not to the analysed cases (Figure 1). The green practices proposed by González-Benito and González-Benito (2006) with the energy efficiency and its dimensions allocated into the operational practices are presented in this framework. The research focus is on energy efficiency in hospitals, trying to discover which most relevant critical success factors facing the constant demands from the reduction of the energy consumption (Szklo et al., 2004).
3. Research methodology
This study is devoted to understand the energy efficiency CSF in Brazilian hospitals. According to a search made from the ISI Web of Science and Scopus, studies with this analytical focus were not located during 2011 and 2012 (using the keywords of this paper). This way, the topic can be regarded as exploratory. In this context, qualitative research is the most appropriate one, with an option for the case study strategy (two cases) (Voss et al., 2002).
The data to this research comes from two hospitals in the state of São Paulo, Brazil. After the agreement, interview date and time, direct observation and document analysis for data was established. This phase took place in 2012, in Hospitals 1 and 2, according to Table 2.
Hospital 1 refers to a large Philanthropic hospital, with about 230 beds. Hospital 1 presents the following green practices: Healthcare Waste Management Plan, a campaign against disposable cups, campaign for imaging examination material collection, own water collection and storage system, substitution of bulbs and air-conditioning device use control.
Hospital 2 refers to a medium-sized public hospital. It has 91 beds. Hospital 2 presents the following green practices: Healthcare Waste Management Plan, Water Conservation Program, proper battery and bulb disposal, substitution of bulbs, correct use of the air-conditioning device, Plan for the Rational Use of Energy and an implementing project on individual energy control.
Hospitals 1 and 2 present similarities in the critical success factors regarding green management. These similarities can be observed based on each CSF adopted by this research and described further.
4.1 Top management support
To Daily and Huang (2001), Zutshi and Sohal (2004), Chavan (2005), Wee and Quazi (2005), Zutshi et al., (2008) and Sambasivan and Fei (2008), an environmentally aware top management enables an open and participative employee management. Both hospitals have top management support as a critical success factor. According to the interviewee from Hospital 1, there is both support and pressure for green issues. In Hospital 2, such a critical factor is highlighted by the support for green trainings and release of budgetary resources.
4.2 Commitment to the environment
The commitment with the green responsibilities is listed by Sambasivan e Fei (2008) as a critical success factor. In both studied hospitals, one can find support and incentive in the sustainability-related issues as well as pressures originated from the surrounding community.
4.3 Green process design
Wee and Quazi (2005) developed and validated a set of green management critical success factors based on bibliographic research and interviews with environmental managers, thus establishing the green process design as a core critical factor.
The green process design critical factor corresponds in Hospital 1 to the Healthcare Waste Management Plan, campaign against disposable cups, campaign for imaging examination material collection, own water collection and storage system, substitution of bulbs and air-conditioning device use control.
In Hospital 2, the green process design critical factor corresponds to the Healthcare Waste Management Plan, Water Conservation Program, proper battery and bulb disposal, substitution of bulbs, correct use of the air-conditioning device, Plan for the Rational Use of Energy and an implementing project on individual energy control.
4.4 Employee empowerment
To Daily and Huang (2001), motivated and engaged employees are more participative when involved in advanced green management practices. The employee empowerment can be realized in Hospital 1 due to the fact that the interviewee -infrastructure and project manager - has proposed and led green management-related ideas, such as the feasibility study on the replacement of fluorescent bulbs with LED bulbs. In the second case, the interviewee - a maintenance engineer - has autonomy to accomplish a feasibility study, such as to study energy sectorial sub-metering, so that expenses can be better controlled.
4.5 Environmental management systems
The critical factor related to Environmental Management System (EMS) implementation is important to Babakri et al., (2003), Zutshi and Sohal (2004) and Zutshi et al., (2008), because they enable corporate competitiveness. Both hospitals lack the EMS, and to date there is no intention recorded to implement it.
4.6 Supplier management
The supplier management critical success factor is inclusive of clients, suppliers and employees, and all must be involved in the green management, a relevant item to Wee and Quazi (2005). The supplier management critical success factor in the green management area was not found in both hospitals.
4.7 Information management
According to Wee and Quazi (2005), the share of information among organizations can lead to solutions. At first, the share of information among organizations in order to solve problems was not detected in both cases. Information shared via the web in the first case and internally in the second case solely informs the public on projects or news already consolidated.
4.8 Adoption of advanced green management practices
The adoption of green management practices are inserted in major critical success factor categories presented by Zutshi and Sohal (2004), and they can be used in any organization, regardless of its size, business nature or sector. On advanced green management practices focusing on energy efficiency, it is highlighted in the second case the Plan for the Rational Use of Energy. The substitution of bulbs and the correct use of the air conditioning device are the directed practices, among others. In the first case, the energy efficiency measurements are limited to substitution of bulbs and the use of the air conditioning device only in areas of great need.
4.9 Employees rewards
A reinforcement to continuously motivate the commitment of the employees with the green issues is an important factor to Daily and Huang (2001). The reward critical success factor was not attested with factors related with the environmental issues in none of the cases studied. Thus, there are no bonuses for energy saving in the studied hospitals.
4.10 Review and improvement
According to Chavan (2005) constant reviews and improvement are needed in order to have a continuous, adequate and effective management (Sambasivan and Fei, 2008). The review and improvement critical success factor was not identified in the first case, but it can be observed in the second case, when the interviewee states that in the 2002 energy crisis ('the 2002 Brazilian blackout'), the employees revised the energy saving related project, and a new awareness arose.
The contribution of each individual, combining competences in the organization is important to a successful green management (Daily and Huang, 2001). In the first case, the teamwork critical success factor is related with several actions, among them the total employee adherence to the disposable cup campaign, as well to the non-use of air conditioning devices in unnecessary areas and also to trivial actions such as turning off the light when leaving a place. According to Wee and Quazi's conception (2005), the creation of green teams is needed to the implementation of the environmental projects. In the second case, the main difficulty is maintaining the employee awareness; as time goes by such awareness undergoes a common relaxation. The employee awareness is the main obstacle in the adoption of green practices.
4.12 Environmental training
The environmental training prepares the employees to new green operations and helps in the corrective action efforts (Daily and Huang, 2001). In the first case, there is no specific environmental training but a general week training performed to the new employees, in which some orientations are transmitted, among them the environmental-related ones. In the second case, when the eco-efficiency programs were installed, there was training in mid-1997. As the employees need to be aware of their organizational operations and their environmental impact (Zutshi and Sohal, 2004), a new training was again reinforced during the energy crisis, known as the '2002 Brazilian blackout'.
5. Discussing the adherence between the proposed framework and reality of Hospitals 1 and 2 cases
In Figure 2, an empirical framework refining the conceptual framework (Figure 1) was presented to relate the environmental management critical success factors with a focus on the energy efficiency. From the four dimensions based on the WBCSD (2012), both hospitals have three of them (reduction in the resource consumption, reduction of the nature impact and enhancement of the service value). The fourth dimension constituted by the implementation of an EMS does not take place in the two hospital units. Also there is no intention to date to implement the EMS.
In both cases, the 'reduction of the resource consumption' is the central issue. Searching for further green actions, both hospitals attempt to accomplish projects aiming at saving energy, basically. The energy efficient practices seemed to be related with one another:
- To Hospital 1, one can highlight the employee empowerment, commitment with the environment, green management practices, green process design, top management support, teamwork and environmental training;
- To Hospital 2, it is highlighted the employee empowerment, commitment with the environment, green management practices, green process design, top management support, teamwork, environmental training and review and improvement;
- In an exploratory way, it was possible in addition to spot critical factors not yet met, that is, barriers that should be overcome, both for Hospital 1 (financial and lack of sub-metering) and for Hospital 2 (human organizational factors and lack of sub-metering).
This way the conceptual framework is adequate to offer understanding on energy efficiency CSF in Hospitals 1 and 2, also suggesting that the topic 'barriers to energy efficiency' should be incorporated to the empirical framework, refining the conceptual framework. Further, the EMS is lacking in reality.
The aim of this study is to identify the critical success factors in the adoption of energy eco-efficiency programs in some Brazilian hospitals. In order to achieve this goal, a literature review on the topic was held and a case study was conducted using evidence from two hospitals located in the state of São Paulo, Brazil. The two cases were analysed regarding a brief hospital characterization, green management characterization and finally the energy efficiency and CSF characterization.
In Hospital 1, the critical success factors are the top management support, the commitment with the environment, green process design, employee empowerment, advanced environmental management practices, environmental training and teamwork.
In Hospital 2, the critical success factors are top management support, commitment with the environment, green process design, employee empowerment, advanced environmental management practices, review and improvement, environmental training and teamwork.
Table 3 shows the two studied cases relating the critical success factors and the main barriers found. Therefore, the objective proposed by this study was achieved.
According to this context, this study shares its contribution with two cases in hospitals from the state of São Paulo. As a suggestion, a future study should analyse the support from specialized consultancy on energy efficiency to Hospitals' sustainability, exploring critical barriers and factors of success.
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Received 23 February 2013
Revised 22 November 2013