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On-line version ISSN 2304-8557
Print version ISSN 0023-270X


NYON, Jabulani. Criticalities of Non-Verbal Reading Competencies: An Afrocentric Ethnological Approach to Qualitative Research. Koers (Online) [online]. 2021, vol.86, n.1, pp.1-12. ISSN 2304-8557.

Body contact and body language reading are unique and existential and, although culturally dependent and socially embodied, they are critical ethno-speciflc communication forms confined within contextual geo-spaces. The interactive narratives of ethno-specific, non-verba communication in my qualitative research approach were facilitated using e-mails, web blogs and thread observations generated by senior research leaders who shared their views on appropriate Afro-ethno-speciflc qualitative data collection methodologies. Afro-ethno-specific qualitative data collection methodology needs a new narrative that focuses on creating Afrocentric research practices and data collection instruments that are validated for African contexts. Research findings indicate that non-verbal reading competencies that take cognizance of the application of the 3 Cs of non-verbal communication; context, clusters and congruence that are group and Afro-ethno specific were often ignored by researchers in South Africa. The article argues that the application of Afro-ethno specific non-verbal reading competencies, knowledges and skills is critical for it takes into cognizance people's ethnic origin, culture, identity, race, nationality, norms, values, religion or belief systems.

Keywords : 3 Cs of non-verbal communication; trustworthiness; criticalities; ethno-specific cultura embodiments; Afrocentric non-verbal reading competencies.

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