SciELO - Scientific Electronic Library Online

 
vol.21 número1Planning empty container relocations under uncertaintyTwo-commodity perishable inventory system with bulk demand for one commodity índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Artigo

Indicadores

Links relacionados

  • Em processo de indexaçãoCitado por Google
  • Em processo de indexaçãoSimilares em Google

Compartilhar


South African Journal of Industrial Engineering

versão On-line ISSN 1012-277X

Resumo

SIRIRAM, R.  e  SNADDON, D.R.. Forecasting new product sales. S. Afr. J. Ind. Eng. [online]. 2010, vol.21, n.1, pp. 123-136. ISSN 1012-277X.

This paper tests the accuracy of using Linear regression, Logistics regression, and Bass curves in selected new product rollouts, based on sales data. The selected new products come from the electronics and electrical engineering and information and communications technology industries. The eight selected products are: electronic switchgear, electric motors, supervisory control and data acquisition systems, programmable logic controllers, cell phones, wireless modules, routers, and antennas. We compare the Linear regression, Logistics regression and Bass curves with respect to forecasting using analysis of variance. The accuracy of these three curves is studied and conclusions are drawn. We use an expert panel to compare the different curves and provide lessons for managers to improve forecasting new product sales. In addition, comparison between the two industries is drawn, and areas for further research are indicated.

        · resumo em Africaner     · texto em Inglês     · Inglês ( pdf )

 

Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License