SciELO - Scientific Electronic Library Online

vol.21 número1An archival review of preferred methods for theory building in follower researchThe structural validity and measurement invariance across gender of the Brief Corporate Entrepreneurship Assessment Instrument índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados



Links relacionados

  • Em processo de indexaçãoCitado por Google
  • Em processo de indexaçãoSimilares em Google


South African Journal of Economic and Management Sciences

versão On-line ISSN 2222-3436
versão impressa ISSN 1015-8812


CHEN, Jih K.. The influence of behavioural intention on third-party e-commerce payment. S. Afr. j. econ. manag. sci. [online]. 2018, vol.21, n.1, pp.1-9. ISSN 2222-3436.

BACKGROUND: Third-party e-commerce payment has been used by many businesses and consumers, enabling customers to easily access the payment platform during e-commerce transactions. Thus, the emergence of such new technology has become a major topic for organisations to study factors that have influenced the people's adoption and acceptance of new technology as well as mutual influence. SETTING: The Technology Acceptance Model is one of the most studied models of behavioural intention to use new information technology AIM: However, in terms of the causal relationship of variables in the model, one variable is considered independent, ignoring the possibility of mutual influence, and many samples are required for statistical empirical research. This study aims to resolve these above two deficiencies. METHODS: This study adopts the Decision-Making and Trial Evaluation Laboratory method, and applies the latest Technology Acceptance Model (TAM3) to examine. RESULTS: The results found several extra causal relationships which are not present in the TAM3 model, and understood that Experience and Computer Playfulness are the driving factors of third-party e-commerce payment, and Computer Anxiety is the core factor. CONCLUSION: The feasibility of this approach was demonstrated through an empirical study, and these results could be used to guide management direction and marketing strategy.

        · texto em Inglês     · Inglês ( pdf )


Creative Commons License Todo o conteúdo deste periódico, exceto onde está identificado, está licenciado sob uma Licença Creative Commons