Resumo

SAAYMAN, Melville; KRUGELL, Waldo  e  SAAYMAN, Andrea. Characterisation of cyclists' willingness to pay for green initiatives at Africa's largest cycle tour. S. Afr. j. econ. manag. sci. [online]. 2016, vol.19, n.3, pp.432-447. ISSN 2222-3436.  http://dx.doi.org/10.17159/2222-3436/2016/v19n3a9.

The Cape Argus Pick n Pay Cycle Tour is a major event on the road cycling calendar. The majority of cyclists travel significant distances and participation produces a substantial carbon footprint. This paper examines participants' willingness to pay to offset their carbon footprint. The purpose of this paper is to make a contribution to the literature by linking willingness to pay to attitudes towards or beliefs (green views) about the initiatives in place, to ensure a greener cycle tour. Factor analysis is used to identify different lypes of cyclists, based on their green views: those with green money, those who prefer green products and Ihe "re-cyclers". The results of the regression analysis reveal that socio-demographic variables and the right attitude towards the environment are significant predictors of stated willingness to pay for climate change mitigation.

Palavras-chave : environmental sustainability; sports events; willingness to pay; climate change mitigation.

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