Resumo

ERTUğ, Zeliha Kaygisiz  e  GIRGINER, Nuray. Evaluation of banks' commercial credit applications using the Analytic Hierarchy Process and Grey Relational Analysis: A comparison between public and private banks. S. Afr. j. econ. manag. sci. [online]. 2015, vol.18, n.3, pp.308-324. ISSN 2222-3436.  http://dx.doi.org/10.17159/2222-3436/2015/V18N3A2.

The purpose of this study is to develop an evaluation model that considers the quantitative and qualitative criteria for the appropriate selection of firms demanding commercial credit for both public and private banks. In this paper, the authors propose an integrated model that combines the Analytic Hierarchy Process (AHP) and Grey Relational Analysis (GRA) into a single evaluation model. The model is illustrated with a case study on bank experts to demonstrate the effectiveness of this integrated method for four firms that applied for a commercial loan. In this study, AHP is applied to determine the weight of the criteria, and GRA is performed to determine the most appropriate firm. The results of this study indicate that, whereas firm morality and news criteria are the main criteria with the highest priority, sale and marketing constructions are the main criteria with the lowest priorities for both public and private banks. In addition, according to the results of GRA, the most appropriate firm for a public bank is Firm 1, and the most appropriate firm for a private bank is Firm 2.

Palavras-chave : decision analysis; commercial credit application; credit demand evaluation model; analytic hierarchy process; Grey relational analysis.

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