South African Journal of Economic and Management Sciences
On-line version ISSN 2222-3436
Print version ISSN 1015-8812
BOSHOFF, Willem H.. The strategic implications of black empowerment policy in South Africa: a case study of boundary choice and client preferences in a small services firm. S. Afr. j. econ. manag. sci. [online]. 2012, vol.15, n.2, pp.207-221. ISSN 2222-3436.
This paper studies the relationship between a firm’s boundary choices within its value chain and the BEE pressures it faces from its clients. The paper shows that BEE policy alters the value chain preferences of a firm’s clients. These changes in client preferences motivate the firm to altering its boundaries. More important, boundary changes due to BEE are implemented in a way that ensures that the firm retains crucial architectural knowledge, which preserves its competitive advantage. Firms therefore do not respond passively to BEE-induced changes in client preferences, but aim to meet BEE aims within their broader strategic environment.
Keywords : boundaries; vertical integration; black empowerment; demand-side.