SciELO - Scientific Electronic Library Online

 
vol.13 issue4Exploring the management abilities of spaza shop owners in the Nelson Mandela Metropolitan MunicipalityThe effect of stressed economic conditions on operational risk loss distributions author indexsubject indexarticles search
Home Pagealphabetic serial listing  

South African Journal of Economic and Management Sciences

On-line version ISSN 2222-3436
Print version ISSN 1015-8812

Abstract

KLEMZ, Bruce R; BOSHOFF, Christo  and  MAZIBUKO, Noxolo-Eileen. Business development in emerging markets: the impact on spending behaviour of elderly caregivers of family members with HIV/AIDS in SA. S. Afr. j. econ. manag. sci. [online]. 2010, vol.13, n.4, pp.464-476. ISSN 2222-3436.

Business development in emerging markets, known as the 'base of the pyramid', is not without financial risk, and a key concern in South African communities are the costs associated with HIV/AIDS. Due to the enormous demand for healthcare, many governments have opted for home-based care systems. Caregivers are mainly older women and their financial survival is critically important. We found that as the patient's illness progressed: 1) the cultural norm ubuntu led the caregiver to increase spending on the patient and a decreased spending on themselves and 2) the social pressure of stigma led to a very dramatic drop in direct interpersonal assistance to the patient and an increase in spending on themselves. Their resulting coping strategies and implications for economic development are discussed.

Keywords : emerging markets; cultural; health services.

        · text in English     · English ( pdf )

 

Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License