Abstract

TSOAI, Nthabeleng  and  CHIPUNZA, Crispen. Relationship between personality of owner-managers and performance of internet cafes in Free State, South Africa. SAJESBM [online]. 2022, vol.14, n.1, pp.1-12. ISSN 2071-3185.  http://dx.doi.org/10.4102/sajesbm.v14i1.485.

BACKGROUND: Although small businesses, including internet cafes, contribute to the country's economy, the majority of internet cafes fail to survive for more than 2 years after their first year of operation AIM: The main aim of this article was to promote the growth and survival of small businesses in the telecommunication industry through profiling owner-managers and the business performance of internet cafés in the Free State province, South Africa SETTING: The study focuses on the relationship between the personality of owner-managers and the performance of internet cafés METHODS: This study draws on a quantitative approach in line with the positivist paradigm, with a participation of 88 owner-managers who completed the questionnaires RESULTS: The findings of the study showed that conscientiousness, agreeableness and openness to experience traits are positively related to the performance of internet cafes CONCLUSION: Despite most studies investigating the relationship between the performance of internet cafes and the personality traits of owner-managers, this study concludes that there is a relationship between the two variables. This informs institutions that provide funding for small and medium-sized enterprises (SMEs) to encourage people with conscientiousness, agreeableness and openness to experience personality traits to pursue businesses in the technology industry

Keywords : personality; business performance; telecommunication industry; internet cafes; owner-managers.

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