Servicios Personalizados
Articulo
Indicadores
Links relacionados
- Citado por Google
- Similares en Google
Compartir
SA Journal of Industrial Psychology
versión On-line ISSN 2071-0763
versión impresa ISSN 0258-5200
Resumen
DU PREEZ, Ronel; VISSER, Elizabeth y JANSE VAN NOORDWYK, Hester. Store image: Scale implementation Part 3. SA j. ind. Psychol. [online]. 2008, vol.34, n.2, pp.69-78. ISSN 2071-0763.
This paper is the final in the three-part series regarding store image. The purposes of this article are to (1) implement the developed scale to assess whether it illustrates acceptable psychometric properties of reliability and validity, (2) assess the model fit of the developed scale and (3) formulate recommendations for future research. Results indicated that the Apparel Store Image Scale (ASIS) shows acceptable reliability and model fit. A refined definition of store image together with a final model of apparel store image is proposed. Recommendations for future research are made.
Palabras clave : store image; dimensions; apparel; conceptual model; multi-dimensional.