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vol.34 número2A conceptual framework of integrityStore image: Scale development Part 2 índice de autoresíndice de assuntospesquisa de artigos
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SA Journal of Industrial Psychology

versão On-line ISSN 0258-5200


DU PREEZ, Ronel; VISSER, Elizabeth  e  JANSE VAN NOORDWYK, Hester. Store image: Toward a conceptual model Part 1. SA j. ind. Psychol. [online]. 2008, vol.34, n.2, pp. 50-58. ISSN 0258-5200.

The lack of a universal definition and conceptual model of store image guided the aims for this research, namely to 1) delineate the underlying structure of the store image construct; 2) formulate a definition of store image; and 3) develop a model of the underlying theoretical structure of store image. An in-depth literature review was done to specify the domain and to delineate the underlying structure of this construct. The knowledge gained was incorporated into the model of apparel store image that served as point of departure for the development of a scale to measure the importance of apparel store image dimensions.

Palavras-chave : store image; dimensions; apparel; conceptual model; multi-dimensional.

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