Abstract

RHEEDERS, Tanya. A review of the determinants of tourism destination competitiveness. JCMAN [online]. 2022, vol.19, n.2, pp.238-268. ISSN 1815-7440.  http://dx.doi.org/10.35683/jcman1008.166.

PURPOSE OF THE STUDY: Worldwide, the tourism sector's competitiveness is used as a measure of its performance, which is regarded as productivity, a driver of economic growth, and economic development (Webster & Ivanov, 2013; Rizzi & Graziano, 2017). Therefore, a region must focus on the tourism sector's potential to provide the region with development and growth opportunities. Various determinants could influence a tourism destination's competitiveness. It is important to note which determinants have the most significant impact on growth and development DESIGN/METHODOLOGY/APPROACH: An examination into the concepts of tourism destination competitiveness, the determinants, and existing models of tourism destination competitiveness will provide the most important determinants required to ensure the development and success of a tourism destination. After a literature review identifying possible determinants, a pre-test was conducted where industry and academic experts were consulted to rank the importance of various determinants in warranting the success of a destination FINDINGS: The five highest ranking determinats in the three identified dimensions are; (i) Natural resources and strategic location, (ii) safety and security, (iii) accommodation facilities, (iv) historical and cultural resources, and (v) transportation facilities. These five determinants should be considered when a tourism destination formulate development strategies relating to a specific region RECOMMENDATIONS/VALUE: In order to guide the identification of well-informed strategic recommendations for relevant stakeholders, there is a need to a regional and empirical measurement of tourism destination competitiveness MANAGERIAL IMPLICATIONS: After the development of the tourism destination competitiveness measurement instrument, stakeholders would be able to JEL CLASSIFICATION: L83, Z32

Keywords : Determinants; Literature review; Tourism destination competitiveness; Tourism models.

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