Resumo

DHLAMINI, Jabulani. Strategy: An understanding of strategy for business and public policy settings. JCMAN [online]. 2022, vol.19, n.2, pp.108-134. ISSN 1815-7440.  http://dx.doi.org/10.35683/jcm21073.161.

PURPOSE OF THE STUDY: The review aims to develop an understanding of the definition of 'strategy' to create an alignment of its use in business and public policy settings. There is no commonly accepted definition of strategy, it has widely different definitions in a range of settings, whether in business, government, sports, or civic society DESIGN/METHODOLOGY/APPROACH: A review of the literature was conducted from an exploratory perspective to identify academic articles and other publications that provide the most relevant content and research on strategy. The literature that was selected contained a substantive perspective on strategy, and covered any of the four different levels of strategy: grand strategy, corporate strategy, business strategy, and functional strategy FINDINGS: The literature review shows that there are multiple definitions of strategy in relation to its use in business and public policy settings. There is also a lack of studies that position grand strategy with the three other levels of strategy RECOMMENDATIONS/VALUE: This review contributes to the body of knowledge by (i) providing a theoretical framework to assist organisations in business and various public policy settings to develop and define their strategies; (ii) assisting in creating an alignment in business and public policy settings in the use of the term 'strategy'; and (iii) providing a theoretical positioning of grand strategy as it relates to the other levels of strategy such as corporate strategy, business strategy, and functional strategy MANAGERIAL IMPLICATIONS: The review assists in the process of standardising the use of the term 'strategy' in business and public policy settings, as well as positioning grand strategy as it relates to the other levels of strategy such as corporate strategy, business strategy and functional strategy JEL CLASSIFICATION: M2; O; P

Palavras-chave : Business strategy; Corporate strategy; Functional strategy; Grand strategy; Strategy.

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