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Journal of Contemporary Management

versão On-line ISSN 1815-7440

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MUDARA, Zwanaka James  e  MAFINI, Chengedzai. Linking strategy implementation to financial performance and firm survival in women-owned small to medium enterprises. JCMAN [online]. 2022, vol.19, n.1, pp.168-197. ISSN 1815-7440.  http://dx.doi.org/10.35683/jcm21030.142.

PURPOSE OF THE STUDY: Women-owned SMEs in South Africa are plagued with numerous challenges that contribute to the slow growth and failure of their businesses. Among these challenges are inadequate managerial skills related to the formulation and implementation of suitable strategies. This study aimed to determine the influence of strategy implementation on financial performance and the survival of women-owned SMEs in Gauteng province, South AfricaDESIGN/METHODOLOGY/APPROACH: The study followed a quantitative method in which a six-section survey questionnaire was administered to 347 women entrepreneurs conveniently selected from SMEs in Gauteng Province. Statistical analyses techniques applied in the study included descriptive statistics, exploratory factor analysis, Pearson correlations and regression analysisFINDINGS: Corporate and business strategies predicted financial performance. However, operational strategy was statistically insignificant. Additionally, all three strategies, namely operational, business, and corporate, significantly predicted SME survival. Financial performance predicted SME survivalRECOMMENDATIONS/VALUE: Efforts to alleviate the decline and failure of women-owned SMEs should centre on imparting the owners with business management skills that primarily include an understanding of the formulation and implementation of strategy. Future research suggestions include extending the study to male-owned SMEs, other provinces of South Africa and the inclusion of non-registered SMEsMANAGERIAL IMPLICATIONS: Strategy formulation and implementation remain important anchors for the success of women-owned SMEs in South AfricaJEL CLASSIFICATION: L26

Palavras-chave : Business strategy; corporate strategy; financial performance; operational strategy; SME survival.

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