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Journal of Contemporary Management

versão On-line ISSN 1815-7440

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MFAZI, Sipho  e  ELLIOTT, Roger Michael. The Theory of Planned Behaviour as a model for understanding Entrepreneurial Intention: The moderating role of culture. JCMAN [online]. 2022, vol.19, n.1, pp.1-29. ISSN 1815-7440.  http://dx.doi.org/10.35683/jcm20123.133.

PURPOSE OF THE STUDY: The aim of this study was to examine the moderating influence of culture on the intention to become an entrepreneur within the context of the Theory of planned behaviourDESIGN/METHODOLOGY/APPROACH: A survey was conducted using convenience sampling in which a sample of 316 students was selected from a South African university. The respondents were clustered (using K-means clustering) into three cultural groups, using Hofstede's cultural dimensions as criteria, after which the moderating influence of these cultural groups on the TPB was analysed using the Process macro for SPSS. Prior to this, the validity and reliability of the constructs were assessed. One of the independent variables (Perceived behavioural control) did not exhibit adequate levels of validity and was not considered in empirical analysisFINDINGS: Personal attitude had a significant and direct influence on the dependent variable, Entrepreneurial intention. Although there was no significant relationship between Subjective norms and Entrepreneurial intention, there was a significant interaction effect by one of the cultural groups on the relationship between these two variables. This implies that Subjective norms have a greater influence on Entrepreneurial intention for members of this group than that of any of the other groupsRECOMMENDATIONS/VALUE: Accordingly, the study does offer support for the argument that culture influences entrepreneurial behaviour. Moreover, this study confirms that the conceptualisation of contemporary culture needs to be reconsidered and that significant sub-cultures may exist within nationsMANAGERIAL IMPLICATIONS: The findings suggest that mentorship programmes (or facilitating the engagement with role-models) may be effective strategies to encourage entrepreneurship as a career option for young adultsJEL CLASSIFICATION: L26, M13, Z10

Palavras-chave : Culture; entrepreneurial intention; entrepreneurship; Moderation; Theory of Planned Behaviour.

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