Resumo

VAN TONDER, E  e  VAN SCHEERS, L. Surviving the business life cycle: a theoretical framework for independent financial advisers. JCMAN [online]. 2011, vol.8, n.1, pp.567-590. ISSN 1815-7440.

Independent financial advisers play a vital role in assisting clients to meet their financial goals. However, it appears that additional guidance is needed for these advisers to survive in their complex business environment, governed by strict legislation. To date, only a small amount of research has been conducted in this area and no formal research study in South Africa has provided a course of direction for these advisers. Consequently, this study aimed to expand the body of knowledge by investigating the potential problems posing a threat to the businesses of independent financial advisers in their business life cycle, as well as possible strategies that can be implemented to counter those obstacles. Based on the findings a theoretical framework was proposed, suggesting key areas independent financial advisers would need to focus on in their business life cycle to conquer the challenges they might encounter and survive. The study concluded with a number of hypotheses to set the direction for future empirical research regarding the survival and growth of independent financial advisers in South Africa.

Palavras-chave : Independent financial advisers; small businesses; strategies for survival.

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