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Journal of Contemporary Management
versão On-line ISSN 1815-7440
Resumo
SMITH, EE. Perceptions regarding the use of strategy execution tools and processes in the contemporary workplace. JCMAN [online]. 2011, vol.8, n.1, pp.473-497. ISSN 1815-7440.
This article investigates the perceptions of management and employees regarding the use of strategy execution tools and processes in organisations within the Nelson Mandela Metropole. To achieve the research objectives, a comprehensive literature study was conducted as to provide a theoretical framework for the empirical study. Self-administered questionnaires were distributed to a non-probability convenient sample of 180 organisations in the designated region. To investigate the relationships between the independent and dependent variables, nine null-hypotheses were tested. Perceptions regarding the use of strategy execution tools and processes (dependent variables) and classification data (independent variables) were tested. The results revealed significant relationships between these variables. It appears that the task of executing a strategy is primarily an operations-driven activity, revolving around the management of people and business processes. The implementation task entails coordination of a range of efforts expected to transform strategic intensions into actions. Strategy implementation is an extremely difficult exercise and management wanting to develop world class strategy execution skills must accept a new strategic paradigm. Practical guidelines are provided to strategy executors for using the tools and processes available to ensure successful strategy execution in the contemporary workplace.
Palavras-chave : Strategy execution; tools; processes.