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Journal of Contemporary Management

versão On-line ISSN 1815-7440

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WATKINS, JA. Multi-methodology: an application perspective. JCMAN [online]. 2004, vol.1, n.1, pp.45-53. ISSN 1815-7440.

Total Quality Management has been the primary focus of nearly every industry striving for competitive advantage, deploying extensive quality improvement methodologies in the process. Not all organisations have the capacity (time/ money/ resources/ skills/ specialised training/ change management) to implement such comprehensive methodologies. This paper introduces an alternative paradigm to meet these capacity issues. Furthermore, it is suggested to employ the concept 'Methodological Pluralism' (commonly known as a multi-methodology approach) aimed at a specific area or process requiring quality improvement within an organisation, as opposed to a single comprehensive methodology throughout the organisation.

Palavras-chave : methodological pluralism; multi-methodology; plurality of methods and techniques.

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