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Acta Commercii

On-line version ISSN 1684-1999
Print version ISSN 1680-7537


SCHOLTZ, Frances; CROUS, Freddie  and  THOMAS, Adèle. A logo-leadership intervention: Implications for leadership development. Acta Commer. [online]. 2015, vol.15, n.1, pp.1-9. ISSN 1684-1999.

ORIENTATION: Logo-leadership development challenges leaders to move beyond financial or individual gain to accepting leadership as a calling RESEARCH PURPOSE: The objective of the study was to ascertain whether an intervention embedded in the life and teachings of logo-therapist Viktor Frankl affects the way aspiring leaders construct leadership in terms of meaning (logo-leadership MOTIVATION FOR THE STUDY: A consideration of Frankl's life gives rise to the question of whether aspiring leaders can learn from and use his life teachings as an inspiration in the discovery of meaning for themselves as leaders. RESEARCH APPROACH, DESIGN AND METHOD: Participants comprised 20 students registered for an MCom degree at a South African metropolitan university. The research process involved three phases: (1) a pre-intervention questionnaire, (2) an appreciative inquiry intervention and (3) a post-intervention questionnaire. Framework analysis and a comparative method were used to analyse the data. MAIN FINDINGS: A meaning-centred leadership development intervention may impact the leadership role orientation of aspiring leaders, changing it from a predominantly career orientation to a calling. However, this effect largely occurred on an explicit (extrinsic) level MANAGERIAL IMPLICATIONS: Organisations that wish to develop logo-leadership may consider using the life teachings and work of Frankl as a development tool CONTRIBUTION/VALUE-ADD: This study contributes theoretically to a relatively new development within the field of Frankl's logotherapy, leadership with meaning (logo-leadership). On a practical level, this study introduced the concept of logo-leadership for leadership development and suggests that leadership may be influenced by exposure to a leadership intervention.

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