Abstract

SCHUTTE, Flip. Spiritual experiences in the marketplace: Why is it possible?. Herv. teol. stud. [online]. 2018, vol.74, n.3, pp.1-5. ISSN 2072-8050.  http://dx.doi.org/10.4102/hts.v74i3.5129.

For some churches, declining attendance and membership numbers are a given. From a marketing and business perspective, churches are experiencing growing competition on a spiritual level from the world of business within the experience economy. It seems as if the church is slowly losing the battle. This is an opinion article based on original research and observing, discussing and reading about innovation within a market where the quest for experiences is growing.

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