SciELO - Scientific Electronic Library Online

vol.69 número2A possible solution for corruption in South Africa with the church as initiator: A practical theological approachCaring for the carer in the era of HIV diagnosis índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Servicios Personalizados



Links relacionados

  • En proceso de indezaciónCitado por Google
  • En proceso de indezaciónSimilares en Google


HTS Theological Studies

versión On-line ISSN 2072-8050
versión impresa ISSN 0259-9422


VAN DER MERWE, Michelle C.; GROBLER, Anské F.; STRASHEIM, Arien  y  ORTON, Lizré. Getting young adults back to church: A marketing approach. Herv. teol. stud. [online]. 2013, vol.69, n.2, pp.00-00. ISSN 2072-8050.

Worldwide, church membership is decreasing. A decline in the number of young adults that attend church services is also evident. The purpose of the research was to determine whether the application of a well-established body of knowledge of marketing theories and principles could be used by churches to encourage young adults to return to the church. The application of services marketing to the church as a non-profit organisation is discussed by focussing on non-physical and physical atmospheric cues in the church's servicescape that could enhance church attendance. A quantitative approach was used by testing the opinions of 200 church service attendees of different denominations. The findings indicated that certain elements in the servicescape of a church may be useful in attracting young adults. It was found that music is a strong determinant of whether young adults attend church services, followed by layout and design of the church and then by the signs and symbols used in the church. Females reported significantly higher levels of positive perceptions concerning the layout and design. Although the research showed that some marketing elements, such as a positive servicescape, could improve church attendance, other personal elements such as forming personal relationships with fellow Christians and God need to be further explored.

        · texto en Inglés     · Inglés ( pdf )


Creative Commons License Todo el contenido de esta revista, excepto dónde está identificado, está bajo una Licencia Creative Commons