SciELO - Scientific Electronic Library Online

 
vol.61 número1The state and black business development: The Small Enterprises Development Corporation and the politics of indigenisation and economic empowerment in ZimbabweExploring panarchy and social-ecological resilience: Towards understanding water history in precolonial Southern Africa índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Servicios Personalizados

Articulo

Indicadores

Links relacionados

  • En proceso de indezaciónCitado por Google
  • En proceso de indezaciónSimilares en Google

Compartir


Historia

versión On-line ISSN 2309-8392
versión impresa ISSN 0018-229X

Resumen

VERHOEF, Grietjie. Innovation and expansion: Product innovation and expansion in insurance in South Africa. The case of Sanlam, 1920-1998. Historia [online]. 2016, vol.61, n.1, pp.66-91. ISSN 2309-8392.  http://dx.doi.org/10.17159/2309-8392/2016/v61n1a7.

The insurance industry is generally perceived to be a conservative, risk averse enterprise following market developments rather than leading them. This article explores the development of innovation in the South African long-term insurance market in the context of the development of the South African economy after the formation of the Union of South Africa. A leading role player in this market is Sanlam, a company leading the South African long-term insurance industry in product innovation. This article investigates the strategy used by Sanlam to establish itself in a market dominated by British insurance companies. It then explores the use of product innovation by Sanlam since the early 1920s to expand its market share. The competitive advantage acquired by Sanlam in the insurance industry by the end of the twentieth century paved the way for subsequent expansion and diversification.

Palabras clave : Product development; longevity; long term insurance; disability; premiums; investments.

        · resumen en Africano     · texto en Inglés     · Inglés ( pdf )

 

Creative Commons License Todo el contenido de esta revista, excepto dónde está identificado, está bajo una Licencia Creative Commons