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Historia

versão On-line ISSN 2309-8392

Resumo

VENTER, Chris. Historia [online]. 2012, vol.57, n.2, pp. 222-262. ISSN 2309-8392.

The story of Zonnebloem wine revolves round Marie Furter-Crouse and the three male winemakers of Zonnebloem farm: her father, Willem Furter who taught her the art of wine-making, her brother-in-law, John de Villiers, and her husband, Maurice Crouse, as well as Stellenbosch Farmers' Winery (SFW). Since 1920 Zonnebloem wine was exported to London and by 1947 the excellent Zonnebloem Riesling and Zonnebloem Cabernet Sauvignon were renowned in South Africa and Europe for their quality. John de Villiers was the first winemaker to become known as the "Wine King of South Africa". From 1930 SFW became deeply involved with the wine-makers of Zonnebloem and by the 1940's the company bottled, labelled and marketed Zonnebloem wine for John de Villiers. Shortly after his death in 1948, SFW registered the name Zonnebloem as its trade mark without informing the family. The changes which took place in the South African wine industry during the 1950's, international boycotts, as well as the ever increasing production costs, forced Crouse to stop making wine. Zonnebloem farm was sold in 2003.

Palavras-chave : Brand name; cold fermentation; Distell; John de Villiers; Koöperatiewe Wijnbouersvereniging (KWV); Marie Furter-Crouse; Maurice Crouse; Nederburg wine estate; PB Burgoyne Australian and South African Wine Merchants and Shippers; quality wine; Stellenbosch Farmers' Winery (SFW); Willem D. Furter; wine analysis; wine industry; Wine King of South Africa; wine shows; wine tasting; Zonnebloem Cabernet Sauvignon; Zonnebloem farm; Zonnebloem Riesling..

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