Resumo

WAIWERU, A. Corporate responsibility in cross-border businesses. JCMAN [online]. 2006, vol.3, n.1, pp.89-98. ISSN 1815-7440.

Corporate social responsibility (CSR) has over the years become an increasingly significant global issue that impacts both multinational and local companies. Companies need to address and heed to, not only shareholders but all the multiple stakeholders impacted by the company. Stake holders include: employees, customers, suppliers, government, investors and the community. CSR can be seen as a form of 'companies giving back to community' for the support they receive from the community in terms of sustained profitability and sustainability. The assignment explore the factors behind the emergence of CSR, the aspects involved, the benefits, arguments against CSR and a critical analysis drawn from research on whether corporate responsibility adds value to companies.

Palavras-chave : Corporate social responsibility; importance; aspects; benefits; practical examples.

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