Resumo

TSOSA, PJ. The interactive role of organisational strategy and culture. JCMAN [online]. 2004, vol.1, n.1, pp.82-98. ISSN 1815-7440.

The purpose of this paper is to highlight critical factors regarding the interactive role of organisational strategy and culture. It sets out to cover a wide range of important issues which play an interactive role in organisational strategy and culture. The paper furthermore emphasises acquiring insight into the interaction that takes place between the two concepts, and the formulation and implementation of strategy from a strategic management perspective.

Palavras-chave : culture; technology; questionnaire; environment.

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