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Journal of Contemporary Management
On-line version ISSN 1815-7440

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BEVAN-DYE, Ayesha Lian. Determinants of the purchase influence of online consumer-generated reviews amongst Generation Y students in South Africa: Application of the information adoption theory. JCMAN [online]. 2022, vol.19, n.2, pp.298-318. ISSN 1815-7440.


 


 

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