Abstract

MAHDAVI MAZDEH, M.; JAFARI, M.; AKHAVEN, P.  and  MOUSAVI, S.J.. Improving product development performance through knowledge outsourcing: a study of the automotive industry in Iran. S. Afr. J. Ind. Eng. [online]. 2016, vol.27, n.2, pp.120-131. ISSN 2224-7890.  https://doi.org/10.7166/27-2-1140.

This study aims to explore the dynamics of the knowledge supply process for new product development in the automotive industry, and to evaluate the impact of knowledge outsourcing on new product development performance. The model was developed using a literature review and a multiple case study approach that looked at ten research and development companies from the automotive industry in Iran. The results indicate that knowledge outsourcing would improve new product development performance by increasing the flexibility of the new product development process to react to the environment's volatility, with few penalties in time and costs for automotive product development.

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